Running a successful WooCommerce store in 2025 is about more than just great products—it’s about delivering an outstanding shopping experience, streamlining operations, and staying ahead of the competition. Fortunately, the WordPress ecosystem offers a wide range of plugins that help you do just that.
In this blog post, we’ve handpicked 20 of the best WordPress plugins for WooCommerce stores in 2025. Whether you’re just getting started or looking to optimize and scale your online business, these plugins will help you improve store functionality, drive sales, and elevate the user experience.
1. WebToffee Smart Coupons for WooCommerce
Smart Coupons for WooCommerce is a powerful WooCommerce coupons plugin designed to supercharge your store’s promotional strategies. It allows store owners to create a wide variety of dynamic discount offers, including store credits, BOGO deals, cart-based discounts, and more.
With flexible coupon conditions and scheduling options, it ensures that you can target the right customers at the right time. The plugin also supports URL coupons, bulk generation, and gifting features, making it ideal for seasonal campaigns and customer retention.
This WooCommerce Smart Coupons plugin is also available in a free version with powerful coupon features. For most users, the free version is more than enough. For those stores that want advanced coupon features, they can upgrade to the premium version.
2. Yoast SEO
Yoast SEO is one of the most trusted plugins for optimizing WordPress and WooCommerce sites for search engines. It helps store owners improve visibility on Google by providing real-time SEO analysis, keyword optimization tips, and readability checks.
With features like schema markup, breadcrumb control, and automated meta tag management, Yoast ensures your product pages, blog posts, and category pages are search-friendly. It also integrates with social media platforms, allowing you to customize how your store’s links appear when shared.
For WooCommerce users, Yoast SEO is invaluable for driving organic traffic and improving product discoverability without needing deep technical expertise.
3. WooCommerce Product Recommendations
WooCommerce Product Recommendations plugin helps store owners increase average order value and enhance the customer shopping experience through intelligent upselling and cross-selling.
The plugin enables you to showcase personalized product suggestions such as related products, frequently bought together, or best-sellers across various pages like product, cart, and checkout. Its flexible rule-based engine lets you tailor recommendations based on user behavior, cart contents, and product categories.
With fully customizable layouts and display positions, you can ensure the recommendations blend seamlessly into your store’s design. This plugin is perfect for WooCommerce stores looking to boost conversions and guide customers toward additional purchases effortlessly.
4. WPForms
WPForms is a user-friendly drag-and-drop form builder that allows WooCommerce store owners to create professional forms without any coding. Whether you need contact forms, order forms, customer feedback forms, or newsletter signups, WPForms makes it incredibly easy to build and manage them.
Its responsive design ensures forms look great on all devices, while features like spam protection, smart conditional logic, and email notifications enhance user experience and efficiency.
Integrations with email marketing tools and CRMs also make WPForms a great asset for capturing leads and growing your customer base. It’s a must-have plugin for WooCommerce stores focused on engagement and streamlined communication.
5. WebToffee WooCommerce Marketing App
The WebToffee WooCommerce Marketing App is an all-in-one marketing automation solution built to help store owners convert more visitors and retain customers effectively. With features like email marketing, cart recovery, post-purchase follow-ups, and smart popups, this plugin empowers WooCommerce stores to automate campaigns that drive sales.
Whether you’re welcoming new users, sending targeted offers, or re-engaging inactive customers, this app makes your marketing more efficient and impactful. It’s ideal for WooCommerce store owners looking to streamline their marketing and grow with minimal manual effort.
If you don’t want to use the advanced marketing automation tools, you can use this plugin as an email customizer for your WooCommerce store. It lets you customize WooCommerce emails with pre-built templates and a drag-and-drop editor.
6. UpdraftPlus
UpdraftPlus is a reliable and easy-to-use backup plugin that safeguards your WooCommerce store’s data. It allows you to schedule automatic backups and store them remotely on services like Google Drive, Dropbox, or Amazon S3. With just a few clicks, you can restore your entire site—including products, orders, and settings—ensuring quick recovery from crashes, hacks, or update failures.
For WooCommerce stores, where uptime and data integrity are critical, UpdraftPlus provides peace of mind by minimizing potential downtime and data loss. Its user-friendly interface and powerful features make it an essential tool for maintaining the stability and security of your online store.
7. GDPR Cookie Consent
This GDPR Plugin by WebToffee helps WooCommerce store owners comply with privacy regulations like GDPR, CCPA, and CNIL. It enables you to display a customizable cookie banner, manage consent preferences, and block non-essential cookies until the user gives their consent.
The plugin supports auto-scanning and categorization of cookies, making it easier to stay compliant without technical hassle. With geo-targeting, consent logs, and multilingual support, it caters to stores with a global customer base.
This cookie consent plugin is a certified consent management platform by Google and supports Google Consent Mode v2 and IAB TCF. By providing transparent cookie practices, you not only meet legal obligations but also build trust with your customers. It’s a must-have plugin for WooCommerce sites focused on data privacy and user confidence.
8. MailPoet
MailPoet is a powerful email marketing plugin tailored for WordPress and WooCommerce stores. It allows you to create, send, and manage email campaigns directly from your WordPress dashboard—no external email platform needed. With beautifully designed templates and a drag-and-drop editor, you can easily craft newsletters, abandoned cart emails, and product recommendations.
The plugin integrates seamlessly with WooCommerce, enabling you to target customers based on purchase behavior and automate follow-ups. Features like list segmentation, real-time analytics, and built-in delivery make MailPoet a complete solution for engaging your audience and increasing repeat purchases. It’s ideal for store owners who want complete control over email marketing from within WordPress.
9. Product Import Export for WooCommerce
The WooCommerce Product Import Export plugin is a time-saving tool designed to simplify bulk product management. It enables store owners to effortlessly import and export WooCommerce products, including variations, custom fields, images, and categories, using CSV, XML, and Excel files.
This is especially helpful when setting up new stores, updating inventory, or migrating data between sites. The plugin supports scheduled imports/exports, filters for selective data handling, and a user-friendly interface that requires no coding knowledge.
This WooCommerce product importer plugin also has a free version in the WordPress plugin library. The free version is enough for basic imports and exports.
10. Variation Swatches for WooCommerce
Variation Swatches is a popular WooCommerce plugin that enhances the way product variations are displayed on your store. Instead of standard dropdowns, it allows you to showcase color, image, and label swatches, making the selection process more visual and intuitive for customers.
This improves the shopping experience, especially for fashion, accessories, or any product with multiple styles or colors. The plugin is easy to configure and integrates seamlessly with your existing product attributes.
By providing a more engaging and user-friendly interface, Variation Swatches can help reduce cart abandonment, increase conversions, and present your products in a more appealing and organized manner.
11. WooCommerce PDF Invoices & Packing Slips
WooCommerce PDF Invoices & Packing Slips is a must-have plugin for automating your store’s order documentation. It allows you to generate and attach professional-looking PDF invoices, packing slips, and credit notes for WooCommerce orders.
The plugin offers customizable templates, automatic email attachments, and bulk print/download options—all from within your WooCommerce dashboard. It supports multilingual content, right-to-left (RTL) layouts, and is compatible with major WooCommerce extensions.
By streamlining order processing and documentation, this invoice plugin not only saves time but also improves the professionalism of your store’s communications. It’s an essential tool for both operational efficiency and customer satisfaction.
12. Order Import Export Plugin for WooCommerce
The WooCommerce Order Import Export plugin is an essential tool for managing store orders efficiently. It allows you to bulk import and export WooCommerce orders, coupons, and subscriptions using a CSV file—ideal for store migrations, backups, or syncing order data across systems.
With advanced filtering, scheduled exports, and support for custom order meta fields, the import export plugin gives store owners precise control over what data gets transferred. The plugin ensures compatibility with major WooCommerce extensions and supports multilingual and multi-currency orders.
13. Advanced Shipment Tracking for WooCommerce
Advanced Shipment Tracking for WooCommerce is a powerful plugin that enhances the post-purchase customer experience by allowing store owners to add and manage tracking information for orders.
It supports over 300 shipping carriers and lets you display real-time tracking links in customer emails and the My Account page. The plugin also enables automation by syncing tracking details from CSV files or third-party fulfillment services.
With customizable tracking messages and delivery statuses, it helps reduce customer inquiries and builds trust by keeping shoppers informed. This plugin is perfect for WooCommerce stores looking to streamline shipping communication and offer a professional delivery experience.
14. WordPress Users & WooCommerce Customers Import Export
The WordPress User Import Export plugin by WebToffee simplifies the process of importing and exporting WordPress users and WooCommerce customers via a CSV file. Whether you’re migrating data between sites, updating customer records, or managing bulk user registrations, this tool offers a hassle-free solution.
It supports custom user roles, metadata, and mapping fields to ensure a smooth import/export process. Scheduled imports and exports, along with advanced filters, give store owners full control over their data.
Ideal for WooCommerce administrators handling large user bases, this plugin saves time, improves data accuracy, and supports GDPR compliance with features like consent tracking and data handling logs.
15. Ivory Search – WordPress Search Plugin
Ivory Search is a versatile WordPress search plugin that enhances the default search functionality across your WooCommerce store. It allows you to create unlimited custom search forms and fine-tune search behavior to deliver more relevant results.
Store owners can include or exclude specific content types, product categories, custom fields, and even WooCommerce product attributes. It supports AJAX live search, enabling faster and more interactive results for your customers.
With seamless integration into menus, widgets, or shortcodes, Ivory Search improves navigation and product discovery, leading to better user experience and increased conversions. It’s a must-have for stores with large inventories or complex product catalogs.
16. WooCommerce Gift Cards
WebToffee’s Gift Card WooCommerce plugin lets you add a highly effective revenue-generating feature to your store by offering digital gift cards. Customers can purchase, personalize, and send gift cards via email—perfect for birthdays, holidays, and special occasions.WooCommerce Gift Cards
The plugin supports custom amounts, delivery scheduling, and a variety of pre-designed or user-uploaded templates to match your brand. For store owners, it’s an excellent way to drive new customer acquisition and encourage repeat purchases.
With full compatibility for tax, shipping, and discounts, this WooCommerce vouchers plugin makes gift card management seamless. It’s a valuable addition for any WooCommerce store looking to expand its product offerings and increase customer engagement.
17. YITH WooCommerce Wishlist
YITH WooCommerce Wishlist lets your customers save their favorite products and revisit them later, turning browsing into future purchases. By adding a wishlist feature to your store, you enhance user engagement and encourage return visits, especially during holiday seasons or promotional events.
Customers can create and share their wishlists with friends and family, potentially driving more traffic and boosting conversions. The plugin is easy to customize and integrates seamlessly into product and shop pages.
For store owners, it provides valuable insights into product interest and shopping behavior. It’s a smart addition to any WooCommerce store looking to improve customer experience and sales potential.
18. Stripe Payment Gateway for WooCommerce
WebToffee’s WooCommerce stripe payment gateway wordpress plugin simplifies acceptance of credit and debit card payments through the Stripe payment gateway, in addition to a host of other famous payment channels such as Apple Pay, Google Pay, and Alipay. This covers a wide variety of payment methods. This plugin is intended to minimize cart abandonment by streamlining the checkout process.
Not only that, but it comes with other features such as 3D Secure and Strong Customer Authentication for keeping your transactions very secure. And it’s alright even if your business runs on a subscription basis because this plugin caters to all those repeated transactions, too!
The free version of the stripe payment plugin for WooCommerce can be found in the wordpress repository.
19. Dokan
Dokan is a robust plugin that transforms your WooCommerce store into a fully functional multivendor marketplace. With Dokan, multiple vendors can register, manage their own stores, and sell products through a unified platform, while you earn commissions on each sale. It features a clean, independent vendor dashboard, frontend product management, and seamless order handling.
Store owners have full control over vendor permissions, commissions, and product approvals. Whether you’re building a niche marketplace or a large-scale eCommerce hub, Dokan makes it easy to scale with advanced features like vendor reviews, store SEO, and withdrawal management. It’s the go-to plugin for launching a WooCommerce-powered marketplace.
20. FunnelKit
FunnelKit is a powerful sales funnel builder specifically optimized for WooCommerce stores, helping you create high-converting checkout experiences. You can customize checkout pages, create one-click upsells, order bumps, and thank-you pages that help customers navigate the buying journey seamlessly.
It integrates with popular page builders like Elementor and offers deep WooCommerce compatibility, ensuring a fast and flexible setup. FunnelKit also includes powerful automation features, A/B testing, and analytics to fine-tune funnel performance.
Conclusion
Choosing the right plugins can transform your WooCommerce store from average to exceptional. The plugins listed above cover every critical aspect of running a modern online store—marketing, SEO, security, user experience, order management, and more.
These plugins help you automate repetitive tasks, personalize customer interactions, and build a store that grows sustainably. So go ahead, explore these tools, and take your WooCommerce store to the next level!
