Google Alerts is a free tool from Google that sends an email update directly to your inbox when new search results appear for a topic you’ve chosen. This is quick & helpful if used in a correct manner. For competitor analysis, Google Alert helps you directly as certain information reaches you in your email inbox. It’s also one of the tools you can use while working with the Best SEO company in Melbourne to improve your business’s online presence.
How to activate Google Alerts
- Go to https://www.google.com/alerts.
- Type the term you want to search, and Google will give you a preview of the results.
- Click on show options.
With show options, the filters of your search are shown in particular:
- Frequency: Set how often you want to receive the alert, for example once or more per day.
- Sources: You can select where you want to receive alerts, from the entire web or just from blogs. If you’re not sure, at least initially, leave it on automatic.
- Language: You are probably interested in sources in English, but you can select any existing language.
- Region: Select Australia if your business is local or national.
- Quantity: Select only the best results or all results according to your preferences.
- Enter email: this is the email address on which you want to receive alerts, based on the filters you have set.
Now that you know how to set up filters, let’s see how you can take advantage of using Google Alerts, especially when working alongside the Best SEO company in Melbourne to refine your keyword strategy.
See when someone mentions you or your brand.
When you gain visibility on the web, people tend to mention you in their articles, blogs, or anywhere else on the web. You can use Google Alerts to be notified of this situation and get information about people using your name or brand.
Another important thing is to make sure that when your name is used, there is an active link to your website. This will increase traffic and visibility in SERP, and as a result, you will get organic backlinks to your website.
You can check to see if your link is present when Google alerts you to the use of your name or brand. If not, you might seek to request that the author of that content include a link to your website in their post. You can accomplish this by writing the author a polite email.
Discover and monitor negative reviews.
You have many to please, but you cannot please everyone. The risk is to have some negative reviews that, if not monitored, produce negative effects on your image on the web. Google reviews are still the most trusted reviews on the Internet.
On Google, you authenticate yourself before posting a review, although haters or unfair competitors can create fake accounts for this purpose. With Google Alerts Setup Australia, you can efficiently track negative reviews, assess their validity upon receiving email notifications, and respond to protect your online reputation or report them if they are fake.
Check your competition.
You can check out your competitors and see what they are doing to maintain their positions on Google. When you set up Google Alerts for keywords related to your products and services, you’ll also receive alerts for searches involving your competitors.
Analyze these links and see what you can do to increase your visibility. It may be an eye-opener to change the SEO keywords you’re using or to target the right audience, but the main point is that you’ll almost certainly learn something useful from your competition.
Avoid spam on your site.
Website spam is a huge problem. Often, people inject spammy keywords or links into sites. If left unchecked, these situations can be a big threat to your website’s security, so it is best to get rid of them immediately.
Google warnings can be set to protect your site from bad links and negative SEO. With Google alerts setup australia, you can easily set up alerts for words that you believe are promoting spam or bad SEO words. You can set Google Alerts to “for your site only.” This will help you get information when a malicious hacker attacks the site.
Read blogs in your niche market.
You could find blogs on the web that cover topics related to your products or services and try to establish some sort of collaboration to ask bloggers to link your page to relevant articles.
If you are a company, you can evaluate this method of promotion to improve visibility on the web and increase sales. Try entering a site name and “blog” as a keyword, or your keyword plus “blog,” to get a list of blogs in your niche.
Participate in forums related to your niche. Google Alerts are letting you know where your presence is needed, so get there and show up.
Practical examples of intelligent use
If you type the string into Google Alerts:
- [web marketing]+site:[ABC.com]+insite:(who|what|how|where|when)
You will get, as a result, a series of questions that ABC site users, the site used as an example, are trying to answer.
From this fact, you can draw some advantages:
- What questions are users seeking answers to?
- What are the answers you should give on your site and have not yet provided?
If you answer the most frequently asked questions about your business, your visibility and the resulting Google appreciation for you will also increase. Partnering with the Best SEO company in melbourne will ensure that your content is optimized for these critical search queries.
Conclusions
These are just some of the benefits you can get by using Google Alerts. You can definitely experiment with keywords and settings to get even more out of it. Of course, it takes a lot of effort and time, but, in the end, your efforts will pay off.
Getting on the first page of Google is like winning the lottery, and Google provides you with all the tips and tricks you need to get on the first page. All you have to do is learn how the tools it offers work. Google Alerts have proven useful for many businesses, mainly because of their ability to help you monitor your competitors. Don’t waste this opportunity: use Google Alerts to grow your business with the support of the best SEO Company to maximize your efforts.