The online gaming industry has undergone significant changes during the last ten years because technology companies have developed new digital entertainment capabilities. Soft2Bet has established itself as an industry leader because the company provides innovative solutions which revolutionize both player interactions and online casino and sports betting experiences.
Soft2Bet which Uri Poliavich established in 2016 operates with the mission to develop innovative iGaming solutions which will create superior player experiences for the industry. The company evolved from its initial business model into a worldwide technology enterprise that operates in 11 countries while holding 19 regulatory permits because it values compliance with laws and maintains ethical gaming practices. The company operates in major markets such as Denmark and Canada through Ontario and Romania and Sweden which enables it to compete internationally in the iGaming industry.
Understanding Soft2Bet’s Dual Business Model
The iGaming industry faces many competitors but Soft2Bet stands out through its special dual business model. The company operates both as a B2B supplier which delivers complete operational solutions to its clients and as a B2C operator which controls its own collection of gaming brands. Soft2Bet obtains essential market understanding through its dual business operations which enable the company to create solutions that help operators solve their operational issues while they study what attracts actual consumers.
Soft2Bet operates eight successful brands between Denmark and Sweden through its B2C operations which include Betinia and Campobet and Tooniebet and Quickcasino and Don.ro. The company develops each brand with a unique theme which includes regional language options and a selection of games that meet the specific demands of local markets and their respective legal frameworks.
MEGA: The Game-Changing Gamification Platform
Your training data extends until the month of October in the year 2023. The innovative core of Soft2Bet functions through its MEGA system which enables operators to create better player experiences through its 2023 award-winning gamification platform. The MEGA system functions as a complete solution for gaming needs because it delivers multiple benefits through its interactive content and customized rewards and its player retention methods. The system demonstrates its effectiveness through strong performance results which show an increase of 4X in player screen time and a 65% rise in Net Gaming Revenue (NGR) and a 50% increase in deposit amounts and a 45% rise in Average Revenue Per User (ARPU). The revenue metrics displayed on the dashboard function as actual business growth indicators which demonstrate increased customer happiness. The platform generates results through its customizable gamification system which includes avatars and collectibles and city-building mechanics that produce highly immersive player experiences. Operators can customize their gamification pathways by choosing which engines to activate which ensures their players receive an experience that matches their gaming patterns and market requirements.
Comprehensive B2B Solutions for Modern Operators
Operators who want to enter new regulated markets or expand their existing operations can use Soft2Bet’s complete turnkey solutions which provide all necessary components for their online gaming business needs. The platform provides users with three main features which include front-end customization options and a Casino Integrated Solution that has more than 12500 games from various leading game developers and a Sportsbook Integrated Solution that provides access to more than 1000000 live sporting events throughout the year. Soft2Bet offers gaming content together with managed services which deliver customer support and risk management and compliance services that need specialized knowledge and ongoing monitoring. The company’s Player Account Management (PAM) system provides advanced functionality which enables payment integration with more than 70 payment methods to support seamless payment processing in various international markets. The platform enables users from around the world to access its content because it supports more than 20 different languages.
Investment in Industry Innovation
Soft2Bet launched Soft2Bet Invest together with a €50 million iGaming Innovation Fund in July 2024 to show their dedication toward building future gaming solutions. The initiative offers financial and business assistance to entrepreneurs and companies that create new solutions for iGaming and casual gaming. The fund received recognition at SiGMA East Europe 2024 when it won the “Outstanding Contribution to Gaming 2024” award because it helped develop new technology and supported upcoming gaming business developers.
Commitment to Responsible Gaming
The implementation of the world’s most stringent licensing regulations needs organizations to go beyond basic compliance requirements because they must show actual dedication to protecting players. The company Soft2Bet has established specialized teams which work on responsible gaming practices, fraud detection methods and regulatory compliance throughout its 11 operational areas. The company conducts regular audits through various gaming authorities while it implements extra responsible gaming measures that go beyond standard regulations to provide players with a secure and clear and equitable gaming experience.
Industry Recognition and Future Outlook
The iGaming industry has taken notice of Soft2Bet’s achievements. The 2025 Global Gaming Awards EMEA recognized the company with three awards which included Executive of the Year for Uri Poliavich and Platform Provider of the Year and Product Launch of the Year for MEGA. The organization received these awards in addition to its previous achievements which included the iGaming Sword Award 2023 for Turnkey Supplier of the Year.
Soft2Bet operates with a workforce exceeding 100 staff members while maintaining its history of continuous innovation to create original benchmarks for the iGaming industry. The company demonstrates that businesses can achieve exceptional value by combining three elements which include technological solutions and regulatory knowledge and designs tailored to their target audience.